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    The prevalence of screens – televisions, tablets, smart phones – has led to an increased demand for graphic designers who can make eye-catching visuals.  However, it has also generated a need for designers who can also create A/B tested landing pages, logically arrange user interface elements on screen, and maybe even do some front-end development.  Design is no longer just about visual appeal. It is now a matter of problem-solving and experience-shaping. The principles of design can be used to change how people work, to better understand customer needs and to reframe complex problems. Many new design roles have emerged and evolved in the last 15 years: UX, UI, Graphics, Motion Graphics. Designers of the future may take on virtual reality, augmented reality, artificial intelligence, and/or machine-learning.

    Design Careers

    UX Designer (User Experience Designer): UX designers are primarily concerned with how a product feels. UX designers explore many different approaches to solving a specific user flows. The broad responsibility of a UX designer is to ensure that the product logically flows from one step to the next. Interest in the field has grown exponentially in the last 10 years, particularly with the development of mobile and wearable technologies, apps and increased internet usage worldwide. Because of this interest, the number of businesses taking on UX designers is looking to significantly increase over the next decade, as more and more companies realize the value they bring to both the customer and the business.

    UI Designer (User Interface Designer): Unlike UX designers who are concerned with the overall feel of the product, UI designers focus on how the product is laid out. They design each screen or to ensure that the interface visually communicates the path that a UX designer has laid out. UI designers are also typically responsible for creating a cohesive style guide and ensuring that a consistent design language is applied across the product.

    Visual Designer (Graphic Designer): Graphic designers create visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. They develop the overall layout and production design for various applications such as advertisements, brochures, magazines, and corporate reports. Graphic designers focus on crafting beautiful icons, controls, and visual elements and making use of suitable typography.

    Interaction Designer (Motion Graphic Designer): Motion graphic design is a subset of graphic design that uses graphic design principles to create moving imagery. Unlike visual designers who usually deal with still images, motion graphic designers create animation. For example, motion graphic designers working on an apps decide how a menu should slide in, what transition effects to use, and how a button should fan out. When done well, motion becomes an integral part of the interface by providing visual clues as to how to use the product. Motion graphics can be seen in every form of screen-based technology: television, movies, applications, websites, and more.

    Does this sound like you?

    • I can work well alone, and as part of a team.
    • I pay close attention to details.
    • I have an eye for design – fonts, colors, etc.
    • I am empathetic. I try to understand the needs of others.
    • I like doing research and solving problems.
    • I have a growth mindset.

    Take the Next Step:  Enroll in Media Arts at The Seattle Skills Center