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    Unit 2 Visual Communication

    Visual Design Elements: recognize and apply the following elements and principles:

    • Recognize and apply Shape (Shape is 2D) as it applies to: (line, value (contrast), texture, sizes, pace (positive and negative), color, emphasis, balance/alignment, unity, rhythm).
    • Recognize and apply Form (Form is 3D) as it applies to: (line, value (contrast), texture, sizes, space (positive and negative), color, emphasis, balance/alignment, unity, rhythm).

    Color Theory: recognize and apply the following concepts:

    • Recognize and apply Color Properties (Hue, saturation, value).
    • Recognize and apply Color Schemes (complimentary, analogous, triadic, and monochromatic).
    • Recognize and apply Symbolism/Emotion (Warm, cool colors. What do different colors mean in different cultures?).
    • Recognize and apply Color depth/palettes (dithering).
    • Recognize and apply Color modes (RGB, CMYK, and Grayscale).

    Image Composition: recognize and use the following concepts:

    • Recognize and use mergers, simplicity, leading lines, rule-of-thirds, point-of-view, field-of-view, golden mean, pyramid, and framing in image composition.
    • Understand and apply resolution, anti-aliasing, lighting in image composition.

    Typography: Recognize and apply the following concepts:

    • Apply font decisions (typeface/families, style/attributes, size).
    • Apply typeface design (serif, sans serif, script).
    • Apply text layout techniques (leading, kerning, tracking, alignment symmetric and asymmetric).

    Communication: Demonstrate and use skills.

    • Demonstrate oral communication skills.
    • Demonstrate written communication skills.

    Readability: Use text format to effectively communicate content.

    • Utilize correct spelling and grammar.
    • Utilize proper organization (Headings, indents, bullets, interface, navigation, etc.).
    • Utilize effective visual design layout principles.

    Raster Graphics: Students will create, manipulate, and appropriately use bitmap (raster) graphics.

    • Identify graphic formats and their appropriate use (e.g., JPG, GIF, TIF, BMP, PSD, PNG, PDF, EPS, etc.).
    • Acquire image assets (scanning, digital camera, internet search, stock sources, etc.).
    • Create images using a digital camera using appropriate settings.
    • Utilize appropriate visual design and image composition techniques.
    • Export/import images for project requirements (compression, resolution).
    • Crop, resize, straighten image, and transform an image.
    • Utilize techniques to effectively edit an image.
    • Use layers, mask, and selections.
    • Apply filters and effects.
    • Adjust color, contrast.
    • Create gradient.
    • Apply and maintain transparency.
    • Restore images.
    • Utilize color selection techniques.
    • Use painting and drawing tools.

    Vector Graphics: Understand, create, manipulate, and appropriately use vector graphics.

    • Identify graphic formats and their appropriate use (e.g., PDF, AI, SWF, PNG, EPS, etc.).
    • Convert images from bitmap to vector and vice versa.
    • Export/import images for project requirements (compression, resolution).
    • Utilize drawing tools to create and manipulate paths (lines and bezier curves) using anchor points and direction handles.
    • Apply stroke and fill (solid and gradient).
    • Utilize appropriate selection tools.
    • Perform grouping and ungrouping of objects.
    • Apply styles and effects.
    • Transform objects.
    • Create layers.
    • Apply and maintain transparency.
    • Utilize text tools.
    • Understand final output formats.